Research suggests that over 70% of smartphone users choose shopping on their phones over in-store shopping. Moreover, mobile apps are generally preferred over website for the sheer convenience. Have you ever wondered if mobile apps are worth the effort and cost?
Well, here are some benefits that you might be missing out on if you only operate your business in-store or through a website:
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Customers love the convenienceThe fact that an online business is always likely to gain a more global customer base than a local in store shopping experience is an absolute no-brainer. But what most business owners fail to realise is that most customers actively choose the convenience of an app over a website. Launching a web browser, memorizing and entering a url and waiting for the site to load is more cumbersome than simply launching an app that generally loads way quicker.
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Your brand loves the attentionThere is a direct correlation between the value you provide your customer and the recognition your brand enjoys. But ensuring all your customers are aware of the app is just the foot in the door. You can then go on to use the app to further boost brand awareness through push notifications, direct messages, CTAs and (with permission from the customer) even targeted promotions based on demographics like location as well as purchase history. This further provides more value to the customer as well.
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Your business loves the enhanced salesPut yourself in the customer’s shoes. Wouldn’t you be more likely to buy a product if it is served to you on a platter without you having to search for it, it is easily paid for at the click of a button and all your friends on social media are talking about it? Mobile apps provide that trifecta and the results are for all to see in the sky-rocketing sales numbers.
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Your staff loves the easy of processingA custom-designed app that is well integrated with your present business practices also takes the pressure off from inventory, order tracking, billing cycles, etc. making sure you are able to engage your staff in more meaningful activity that ends up not only profiting the business even more but also gives the staff a higher degree of job satisfaction
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Your budget loves the savingsAs discussed earlier, mobile applications become a source for you to get noticed by your target customers through notifications, messages, even offers on recommendations. Compared to PPC ads and physical advertising, the cost is miniscule. Moreover, a well-connected app will also boost organic social media engagement on the part of your customers, ensuring free social media promotion.
Maybe I have convinced you about the value of a mobile application for your business, what is the next step? A custom mobile app. Not sure whom to trust? Book a consultation with Xanthus to get to know what the best in the business has to offer.
By Jyoti Iyer | Xanthus